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Keywords: Marketing communications
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Journal Articles
Marketing communications in the internationalisation of UK fashion brands
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1997) 1 (4): 357–358.
Published: 01 March 1997
...Gaynor Lea‐Greenwood Fashion marketing communications in the UK domestic arena has for the most part relied upon a combination of public relations, press office activity and a widespread presence, or distribution strategy. However, as the UK becomes saturated and government legislation precludes...
