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Keywords: Marketing research
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Journal Articles
Generational buying motivations for fashion
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (1): 78–86.
Published: 01 March 2003
... generation will eventually need and want the same kinds of items. © MCB UP Limited 2003 Consumer behavior Fashion Age groups Motivation Marketing research Generation X is defined by the US Census Bureau (2000) as those individuals born between the years of 1962 and 1980. Generation Y...
