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Keywords: Maternity wear
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 534–549.
Published: 27 July 2021
...Elizabeth Anne Weigle; Laura McAndrews Purpose The purpose of this paper is to investigate Generation Z's physical expectations of being pregnant and their outlook for maternity wear shopping. Design/methodology/approach Females in this cohort (n = 207) participated in an online...
