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Keywords: Multi-cultural comparison
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 321–343.
Published: 20 October 2025
... and purchase intention of SHC amongst consumers from selected southern African countries. Design/methodology/approach A multi-cultural comparison of three samples was conducted. Data were collected from 804 SHC consumers recruited from Mozambique, South Africa and Zimbabwe using a questionnaire survey...
