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Keywords: Network interactivity
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Journal Articles
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination
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Journal of Fashion Marketing and Management: An International Journal (2022) 26 (4): 603–621.
Published: 23 August 2021
.... This research seeks to categorise the most popular SMIs in luxury fashion and examine their distinctive effects on Gen Z consumption in China. Design/methodology/approach The authors categorise SMIs into four groups based on two dimensions, i.e. network interactivity vs social connectedness. Drawing...
