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Keywords: Online brand community
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 1–23.
Published: 16 April 2020
.... The design consisted of three-mixed design of 2 (type of social networking sites) × 2 (type of online brand communities) × 2 (self-monitoring). ANOVA analysis was conducted. Findings Findings indicate that the differences in acceptance and diffusion of WOM according to online brand community type...
