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Keywords: Online brand experience
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Journal Articles
Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-WOM, online brand familiarity and online brand experience
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Journal of Fashion Marketing and Management: An International Journal (2018) 22 (3): 404–419.
Published: 17 May 2018
...Muhammad Sabbir Rahman; Mahafuz Mannan Purpose The purpose of this paper is to investigate the influence of information adoption, e-WOM, online brand experience and online brand familiarity on consumer online purchase behavior of local fashion clothing brands. The study also examines the influence...
