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Keywords: Online community
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Journal Articles
Attitudes toward crowdsourced, community-involved new product development
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (4): 453–467.
Published: 11 September 2017
... et al., 2011 ; Franke et al., 2008 ; Piller et al., 2005). Online communities extend the crowdsourced NPD business model, which allows potentially millions of users to be interconnected and thus they no long merely interact with the service provider, which is the case...
