... perceived value, and the potential moderating effect of multisensory cues. Design/methodology/approach Quantitative data were collected through an online survey of a random sample of 399 luxury brand customers in China. Data were analyzed using structural equation modeling. Findings AI-powered...

...Anele Desiree Sikakana; Nicole Cunningham; Isolde Lubbe Purpose The study focuses on the second-hand luxury goods (SHLG) market, which is increasing drastically because of millennials. The study determines millennials’ perceived value of SHLG, level of materialism, and brand consciousness...

...Dina El-Shihy; Mohamed Abdelraouf; Noha Hassan Purpose This research investigates the influence of perceived value and trust on customer loyalty in the online fashion retail industry. Additionally, it explores the role of customer satisfaction as a mediator in these relationships, while...

...Beata Seinauskiene; Laura Salciuviene; Aiste Dovaliene; Agne Gadeikiene; Jurate Banyte; Mantas Lukauskas Purpose This study aims to investigate the role of consumer emotional intelligence in view of perceived value and behavioural intentions for online second-hand clothing renting or purchasing...

... modeling and linear regression analysis. Findings The analysis results revealed a two-stage mediation model. Contamination concerns were found to inhibit consumers’ participation in fashion-sharing by increasing their perceived risk, which further decreased the perceived value of the CSS. However...