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Keywords: Performance
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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 561–576.
Published: 05 August 2022
... the drivers of CSR in fashion small- and medium-sized enterprises (SMEs) and their relationship with business performance. The researchers also analyzed the country and level of internationalization effects of these companies. Design/methodology/approach With a sample of 212 fashion SMEs from Spain...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 852–869.
Published: 07 December 2021
...' resistance to change and poor performance evaluation. Moreover, this study demonstrates how buyers can enhance their support to suppliers to receive defect-free products. Research limitations/implications Whereas the garment industry has more than four thousand suppliers, this study considers only four...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 550–564.
Published: 17 August 2021
...Pericles Ramón Mejía-Vásquez; Roberto Sánchez-Gómez; Sheila Serafim da Silva; Luis Vázquez-Suárez Purpose This research seeks to discover how the organisational form (franchising vs vertical integration) of 384 fashion stores belonging to a Spanish franchise chain influences unit-level performance...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (2): 257–276.
Published: 03 May 2019
... questionnaires (n=222). The exploratory factor analysis was performed using “R” software. Identified factors were ranked using AHP methodology; 12 experts from various fashion institutes participated in identifying the factors. Findings Based upon the results of the exploratory study, non-conforming...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 219–234.
Published: 08 May 2017
... and attitude, but weakly influenced usage intention; performance still strongly influenced ease of use, usefulness, and attitude. In addition, only indirect influences came from tech optimism to usefulness and usage intention, aesthetics to ease of use, and performance to usage intention. The TAM relationships...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (1997) 2 (1): 34–40.
Published: 01 April 1997
... indeed perform better after acquisition. The average pre‐acquisition ROE, ROS and ROA was compared to the average post‐acquisition returns with a sign rank test to determine the number of firms exhibiting +/− change and tested to determine if the trends exhibited were significant. Results indicate...

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