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Keywords: Positive body image
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 94–112.
Published: 15 August 2024
... in this relationship does not significantly differ across gender. Originality/value This study reports the fully mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, highlighting the importance of studying positive body image in the context...
