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Keywords: Pregnancy expectations
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 534–549.
Published: 27 July 2021
... for maternity clothing. Gen Z Maternity wear Pregnancy expectations Self-concept Consumer behavior Clothing is expected to meet the needs of individuals during specific periods within the human lifecycle (Miller-Spillman et al., 2012) and for some women, pregnancy requires specific...
