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Keywords: Privatization
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2002) 6 (1): 44–52.
Published: 01 March 2002
...Ian M. Taplin This paper examines how Western management techniques have been introduced by a new owner to implement strategic initiatives in a newly privatized clothing firm in Hungary. In an attempt to reposition the firm in a higher value‐added niche and avoid the intense competition of a cost...
