... a large body of literature, seven product attributes were identified and used to measure and evaluate what constitutes consumers' purchasing decision for pyjamas. A total of 203 usable surveys were compiled, analyzed and collated. Findings This study shows evidence that consumers are more conscious...

... market positioning strategy decisions for enhanced product adoption. Understanding which product attributes should remain similar to existing or competing products and which attributes can uniquely deviate from those currently accepted in the consumer culture is also clarified. Originality/value...

...Zhiming Zhang; Yi Li; Chen Gong; Haidong Wu In this paper, the importance of product attributes of casual wear for Chinese consumers was investigated. Data were gathered from a questionnaire survey conducted in six cities of China. A total of 15 attributes were identified, and it was found that fit...

.... © MCB UP Limited 1999 Social responsibility Shopping involvement Product attributes Consumer behavior Academic Papers The relative importance of social responsibility as a predictor of purchase intentions for clothing Received: 11th February, 1998 Soyoung Kim is Assistant Professor...