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Keywords: Product positioning
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2002) 6 (1): 44–52.
Published: 01 March 2002
... evaluation of the failed attempt by the firm to reposition itself strategically and what this might portend for other firms that seek respite from cost‐based competitive strategies. Hungary Clothing Privatization Product positioning Re‐organization The growth of market economies in Eastern...

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