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Keywords: Product presentations
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Journal Articles
How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 760–783.
Published: 09 December 2022
... The current research advances the understanding of how product presentation technologies can attract customers with different haptic orientations and provides practical implications for online retailers interested in improving their customers' e-commerce experience. This research project was funded...
