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Keywords: Product scarcity
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Journal Articles
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 405–425.
Published: 22 August 2023
... Emerald Publishing Limited Licensed re-use rights only Perceived scarcity Fear of missing out Impulse-buying tendencies Fast fashion Product scarcity Fast fashion products can meet customer expectations at low prices and reach a wide range of consumers. This has contributed...
Includes: Supplementary data
