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Journal Articles
The heavy user of clothing: Theoretical and empirical perspectives
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (4): 337–345.
Published: 01 April 1999
... these women from light and non‐users. These findings may be useful to managers seeking to market to the heavy users of clothing and to clothing theorists developing theories of clothing usage. © MCB UP Limited 1999 Heavy users Fashion innovativeness Purchase volume The heavy user of clothing...
