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Keywords: Refashioning
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Journal Articles
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values
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Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 605–638.
Published: 06 February 2025
...Rivini Mataraarachchi; Ranga Prasad Abeysooriya; Areeba Haroon Purpose The purpose of the paper is to explore how refashioning can shift fashion consumer attitudes towards sustainable consumption of clothing by restoring consumption values. The study categorizes consumers into distinct groups...
