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Keywords: Repatronage
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (4): 394–412.
Published: 02 September 2014
... and price properties (Kang and Park-Poaps, 2010 ; Kim, 2006). Repatronage behavioral intention is a subjective perception to measure the likelihood of a shopper to resolve the patronage decision in the future. Hellier et al. (2003) mirror repurchase intention as the decision of an individual...

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