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Keywords: Repatronage behavior
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Journal Articles
Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 136–153.
Published: 11 May 2015
... Activewear Repatronage behavior WOM The specialty retail segment, accounting for 35.1 percent of the overall US retail market, is a lucrative sector (MarketLine, 2011). Many of today’s specialty retailers have become successful by personalizing service and selecting merchandise targeted toward...
