...Dina El-Shihy; Mohamed Abdelraouf; Noha Hassan Purpose This research investigates the influence of perceived value and trust on customer loyalty in the online fashion retail industry. Additionally, it explores the role of customer satisfaction as a mediator in these relationships, while...

...Sujin Yang; Yun Jung Lee Purpose The purpose of this paper is to explore the antecedents of actual purchase behavior vs satisfaction at the point of purchase and the antecedents of actual unplanned vs planned purchase behavior. Design/methodology/approach By using both survey and actual...

...Hyo Jung Chang; Hyeon Jeong Cho; Thomas Turner; Megha Gupta; Kittichai Watchravesringkan Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail...

.... The post‐consumption evaluation themes included instant satisfaction vs continued satisfaction and consumer expectation confirmation. Finally, the divestment themes consisted of divestment frequencies, divestment reasons, and divestment approaches. Research limitations/implications This study explored...