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Keywords: Seasonal apparel
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 893–910.
Published: 21 November 2023
... and to develop a decision-making tool that allows apparel retailers to establish sales strategies according to external stimuli. Design/methodology/approach The theoretical framework of this study was the effect of external stimuli, such as calendar, promotion and weather, on seasonal apparel search...

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