...Minna Kallioharju; Terhi-Anna Wilska; Annamari Vänskä; Eero Rantala Purpose This study aims to illuminate the consumption of secondhand branded children's clothing focusing on economic, sustainability, and good parenting motivations of mothers who purchase secondhand items on peer-to-peer (P2P...

... business models and how retailers can effectively leverage marketing tactics to persuade them to prefer sustainable alternatives over ultra-fast fashion's immediacy and social cachet. Sustainable fashion Resale Secondhand Retailers Gen Z Consumer behavior change Intention-behavior gap SDG12...

...Susana C Silva; Fabio Shimabukuro Sandes; Ana Sofia Pires Purpose The main objective of this paper is to examine the motivators and barriers parents face when acquiring secondhand products for their children while specifically investigating the potential influence of prior experience...