... of embarking on sustainability and addressing more fundamental business models' challenges (Rocha, 2017). A wide variety of geographical, sociodemographic and personality traits must be considered for segmenting and profiling consumers (Jain and Kaur, 2006). Results regarding the impacts of demographic...

...Shelley Haines; Seung Hwan (Mark) Lee Purpose This study segmented consumers by combining emotional and shopping characteristics to develop typologies that classify their consumption patterns and disposal behaviors. Design/methodology/approach To identify segments of fashion consumers...

... performance areas. Findings Brand, retail channel, and product directly affect operational performance. The positioning of a fashion company would depend on its management attitude toward strategy segmentation and considered stage of the SC. The respondents’ profile analysis further showed a preference...

...-concept Consumer attitudes Social responsibility Segmentation Self-esteem Environmental concern Environmental responsibility The deterioration of the environment in the form of pollution, acid rain, deforestation, the depletion of the ozone layer and climate change serves as a serious threat...

... to purchase a particular product/service from the same company considering his/her present situation and possible circumstances. 3M model of motivation and personality (Mowen, 2000) presents a practical prototype for identifying the personal factor attributes chosen to segment the shoppers...

... student segments’ underlying clothing shopping orientations; to profile these consumers by demographics and brand/product preferences; and to use apparel expenditures to further characterize the market segments. Design/methodology/approach A survey of college students at a major university...

... section of the paper, as a means to understanding the behavioural dimensions of customer segmentation. The second section explores this link, with reference to recent research undertaken with a multiple menswear fashion retailer. Respondents were interviewed to elicit their preferred ‘bundle’ of store...

...Lena Horne; Lorna Campbell; Carolyn Scholz This paper uses the criteria for defining market segments by George Day to analyse older females as a market segment for well‐fitting clothing. This market can be identified by the physical characteristics of older females and their chronic dissatisfaction...

... behaviour. Analysis with Chi‐Square Automatic Interaction Detector (CHAID) profiled five consumer segments. Subjects had positive and negative perceptions of each venue and believed that shopping through electronic media will be dominant non‐store options in the future. © MCB UP Limited 1998...