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Keywords: SoLoMo
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Journal Articles
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework
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Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 822–843.
Published: 10 March 2025
...Surabhi Koul; Sahil Singh Jasrotia Purpose This study investigates the interrelationship between lifestyle characteristics, perceived utilitarian value, hedonic value and shopping intention among SoLoMo (Social, Local, Mobile) fashion consumers. By adopting the SOR framework, this research aims...
Journal Articles
What drives omnichannel shopping behaviors?: Fashion lifestyle of social-local-mobile consumers
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Journal of Fashion Marketing and Management: An International Journal (2019) 23 (2): 224–238.
Published: 03 January 2019
...Ju-Young M. Kang Purpose The purpose of this paper is to investigate the interrelationships among fashion lifestyle of social-local-mobile (SoLoMo) consumers as individual characteristics, perceptions of the value of showrooming and webrooming and omnichannel shopping intention as choice/purchase...
