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Keywords: Store attributes
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Journal Articles
Impact of store attributes on consumer-based retailer equity: An exploratory study of department retail stores
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 188–204.
Published: 11 May 2015
...Gopal Das Purpose – The purpose of this paper is to explore the impacts of store attributes on consumer-based retailer equity (CBRE) dimensions. Design/methodology/approach – A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years...
Journal Articles
Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores
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Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 136–153.
Published: 11 May 2015
...Hyo Jung Chang; Hyeon Jeong Cho; Thomas Turner; Megha Gupta; Kittichai Watchravesringkan Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail...
Journal Articles
Store attributes influencing relationship marketing: a study of department stores
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Journal of Fashion Marketing and Management: An International Journal (2011) 15 (3): 326–344.
Published: 12 July 2011
...Chiu‐Han Wang; Sejin Ha Purpose Built on De Wulf et al.'s relationship exchange model, the present study aims to examine store attributes as a signal for the process of customer‐retailer relationship building in the context of department store operation in the USA. Design/methodology...
