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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (4): 371–385.
Published: 01 December 2003
... shoppers. Questionnaires were sent to 312 women, with 207 usable questionnaires returned (response rate of 66.3 percent). The demographic characteristics of the respondents are presented in Table II . © MCB UP Limited 2003 Clothing Retailing Stores and supermarkets Retail...

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