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Keywords: Strategic change
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (2): 180–194.
Published: 01 June 2005
... The paper provides a generalized perspective on the broad thrusts of strategic changes across the two sectors. Further work could develop this analysis at a micro level. Practical implications The paper highlights the need for US companies to develop more change‐seeking business cultures, more flexible...

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