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Keywords: Strategic management
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Journal Articles
Retail under pressure: omnichannel distribution realignment in Spanish children's fashion
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 746–767.
Published: 23 February 2026
... at: rocio.elizaga@isem.es 04 07 2025 09 01 2026 12 01 2026 15 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Strategic management Fashion retailing Omnichannel Distribution channels The transformation of distribution...
Journal Articles
Market‐facing strategic alliances in the fashion sector
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2011) 15 (2): 141–162.
Published: 10 May 2011
... each firm's distinct competencies for mutual benefit, creating the opportunity for more effective positioning within the marketplace (Bucklin and Sengupta, 1993). Corporate strategy Strategic management Strategic alliances Fashion industry The fashion industry is characterised...
