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Keywords: Strategy
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Journal Articles
Executive decision-making in fashion retail: a phenomenological exploration of resources and strategies
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (4): 700–716.
Published: 15 November 2021
...Danielle Sponder Testa; Elena E. Karpova Purpose Decision-makers must be well-informed to successfully impact the future of the business. The purpose of this study was to explore experiences of US fashion retail executives when making business decisions to understand what resources and strategies...
Journal Articles
Tactical and strategic choices in business models: evidence from a Danish fashion outlet
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (3): 274–289.
Published: 13 July 2015
... © Emerald Group Publishing Limited 2015 Clothing Strategic choice Sales Strategy Business model Tactical choice During the last two decades, the concept of a “business model” has gained momentum in both practice and academia (Osterwalder and Pigneur, 2005 ; Zott et al...
Journal Articles
Cognitive mapping: a tool to support strategic management
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2001) 5 (4): 353–357.
Published: 01 December 2001
... support to strategy development involving managers of small businesses. Portrays two Figures with cognitive mapping highlighted. Concludes cognitive maps are a good foundation on which to build. © MCB UP Limited 2001 Cognitive mapping Textile industry Strategy Cognitive mapping: A tool...
Journal Articles
The cooperation process in textile and clothing SMEs: A Portuguese case
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2000) 4 (1): 49–56.
Published: 01 January 2000
...Ana Maria Ussman; Mário José B. Franco The purpose of this paper is to examine the cooperation between firms as an important phenomenon, particularly within entrepreneurial strategies. This paper describes the results of an empirical study about SMEs (small and medium‐sized enterprises...
Journal Articles
The Internet: A viable strategy for fashion retail marketing?
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Journal of Fashion Marketing and Management: An International Journal (1998) 2 (3): 209–216.
Published: 01 March 1998
... potential as part of a viable strategy for clothing retail marketing. © MCB UP Limited 1998 The Internet Marketing Clothing retailers Strategy Journal of Fashion Marketing and Management Volume 2 Number 3 The Internet: A viable strategy for fashion retail marketing? Ruth Murphy Received...
