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Keywords: Style customization
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Journal Articles
Style and fit customization: a web content mining approach to evaluate online mass customization experiences
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 224–241.
Published: 24 July 2020
... studies were conducted with one focusing on style customization and the other focusing on fit customization. The brand Vans was selected to examine style customization in study 1. The brand Sumissura was selected to examine fit customization in study 2. Consumers' comments on customization experiences...
