... of Generation Y male consumers. Design/methodology/approach Data were gathered from a survey of 346 male respondents aged between 18‐25 who completed a fashion consciousness questionnaire, which was then factor‐analysed. Findings Relatively high levels of fashion consciousness were found...

... of the information (personal, order, etc.) are major features that will impact the consumers’ perception of the effort required for a positive experience and the potential for repeat visits and purchases (Scheraga, 2000). Internet Retailing Surveys Consumer attitudes USA The Internet, World Wide Web...