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Keywords: TPB
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (3): 434–458.
Published: 05 December 2024
...Gokhan Aydin Purpose This study investigates the determinants of eco-buying behavior by incorporating individual attributes such as personality traits and personal values and the theory of planned behavior (TPB). It also explores status consumption’s potential role in motivating eco-fashion...
