... very important for designing and producing high value‐added products. Research limitations/implications The survey was conducted in Taiwan, which perhaps limits the usefulness of the findings elsewhere. Practical implications The article may assist apparel designers to understand...

... with international fashion brand managers and buyers. Advice of practitioners and a literature review are presented. Findings The paper finds that, by adapting to the local market and building brand image, value and design, many Western luxury brands have become successful in Taiwan and the Asian markets. Many...