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Keywords: Tech optimism
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 219–234.
Published: 08 May 2017
... An online survey was designed using established measures and 1,002 participants were recruited. Findings All external variables were related. Beyond indirect influences, tech optimism still moderately influenced ease of use, but weakly influenced attitude; aesthetics still strongly influenced usefulness...

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