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Keywords: Technology
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Journal Articles
E-commerce, physical stores and new technologies in the evolution of fashion retail business models
Open Access
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 613–624.
Published: 18 March 2026
...Simone Guercini; Teresa Sadaba; Pedro Mir-Bernal Purpose This article introduces a special issue comprising eight articles with up-to-date, in-depth studies on the antecedents and consequences of the spread of new technologies in fashion retail. Design/methodology/approach The article presents...
Journal Articles
Exploring the fusion of virtual fitting rooms and social media: a study on consumer behaviour and purchase intentions
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 728–757.
Published: 14 February 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Virtual fitting rooms (VFR) Social media Fashion products Purchase intentions Technology The fusion of social media and advanced technologies within the fashion industry reshapes interactions...
Journal Articles
Bangladeshi clothing manufacturers' technology adoption in the global free trade environment
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 354–370.
Published: 29 September 2020
...Haesun Park-Poaps; Md Sadaqul Bari; Zafar Waziha Sarker Purpose The purpose of this study was to investigate the status of technology adoption (TA) among clothing manufacturers in Bangladesh and examine the influences of contextual factors on their TA level. Particularly, the authors examined...
