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Keywords: Technology
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 613–624.
Published: 18 March 2026
...Simone Guercini; Teresa Sadaba; Pedro Mir-Bernal Purpose This article introduces a special issue comprising eight articles with up-to-date, in-depth studies on the antecedents and consequences of the spread of new technologies in fashion retail. Design/methodology/approach The article presents...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 728–757.
Published: 14 February 2025
... 2024 27 10 2024 21 12 2024 18 01 2025 20 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Virtual fitting rooms (VFR) Social media Fashion products Purchase intentions Technology The fusion of social media...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 354–370.
Published: 29 September 2020
...Haesun Park-Poaps; Md Sadaqul Bari; Zafar Waziha Sarker Purpose The purpose of this study was to investigate the status of technology adoption (TA) among clothing manufacturers in Bangladesh and examine the influences of contextual factors on their TA level. Particularly, the authors examined...
