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Keywords: Technology readiness
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 371–388.
Published: 06 October 2020
... the relationships between technology readiness (TR), individual characteristics and the perceived pragmatic and hedonic qualities of SST. Design/methodology/approach A web-based survey was distributed to Korean consumers who had experience with in-store technologies. A two-step analysis including confirmatory...

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