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Keywords: Technology readiness and acceptance model
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Journal Articles
Consumer acceptance of self-service technologies in fashion retail stores
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Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 371–388.
Published: 06 October 2020
... Technology readiness and acceptance model National University Research Enabled by rapid advances in technology, many retailers have embraced and experimented with new technologies in stores as a way to decrease costs, to gain customer data and information, to provide customers with more...
