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Keywords: Trust
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Journal Articles
The path to fashion loyalty: insights from online fashion retailers and gender dynamics
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 1047–1068.
Published: 02 May 2025
...Dina El-Shihy; Mohamed Abdelraouf; Noha Hassan Purpose This research investigates the influence of perceived value and trust on customer loyalty in the online fashion retail industry. Additionally, it explores the role of customer satisfaction as a mediator in these relationships, while...
Journal Articles
CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 516–533.
Published: 29 July 2021
...Song-yi Youn; Eunjoo Cho Purpose The purpose of this study is to examine the interaction effect of perceived psychological distance toward the luxury brand and construal level of the CSR ad content on young consumers' perceptions toward the CSR ad (i.e. ad-brand congruency and perceived trust...
Journal Articles
Antecedents to internet use to collaboratively consume apparel
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Journal of Fashion Marketing and Management: An International Journal (2016) 20 (4): 370–382.
Published: 03 October 2016
... with CC of apparel offline; (b) attitude toward; and (c) behavioral intention to collaboratively consume apparel. H3. Experience with CC of apparel offline is related to (a) attitude toward; and (b) behavioral intention to collaboratively consume apparel. Trust Attitude Materialism...
Journal Articles
Buyer‐supplier relationships in Dongdaemun fashion market: relationship quality model
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Journal of Fashion Marketing and Management: An International Journal (2009) 13 (4): 481–500.
Published: 18 September 2009
..., relationship stability, satisfaction, trust, and willingness to invest in the relationship have been introduced (cf. Fynes et al., 2005 ; Huntley, 2006 ; Moon, 2007). Among these, prior conceptualizations mainly emphasized the critical importance of two indicators: 1. satisfaction...
