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Keywords: Typical user imagery
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 2–16.
Published: 12 March 2018
... for brand building via customer rejection, and it delineates under which conditions this may occur. This extends the theory of typical user imagery. Ulf Aagerup can be contacted at: ulf.aagerup@hh.se 20 12 2016 22 03 2017 25 05 2017 © Emerald Publishing Limited 2018 Emerald...

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