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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (4): 667–683.
Published: 03 April 2020
...-experimental study using repeated measures in two conditions: virtual try-on using the AR technology vs. physical try-on. A scenario was developed to help participants imagine themselves shopping online for a specific dress. Findings Results indicated that size and color of dresses were conveyed accurately...

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