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Keywords: Virtual fitting room
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Journal Articles
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (6): 1093–1112.
Published: 30 January 2024
...Hanna Lee; Yingjiao Xu; Anne Porterfield Purpose Despite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why consumers would adopt VFRs. As consumers' attributional processes can...
Journal Articles
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 45–62.
Published: 23 June 2020
...Hanna Lee; Yingjiao Xu; Anne Porterfield Purpose The purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally...
Journal Articles
Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross -cultural comparison of Chinese and Korean consumers
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (2): 175–194.
Published: 20 April 2020
... Publishing Limited Licensed re-use rights only Perception Technology adoption Technology visibility Virtual fitting room Despite its significant growth and utilisation, there remains an acute awareness of risks of online shopping among consumers (Koufaris, 2002), with lack of fitting...
