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Keywords: Virtual try-on technology
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Journal Articles
Exploring online consumer reviews of customized apparel products
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 139–160.
Published: 12 June 2023
...-use rights only Expectation confirmation theory Mass customization E-service quality Virtual try-on technology To accommodate customers' diverse needs in fit and style, apparel companies have integrated mass customization (MC) services into their product development process...
