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Keywords: Visual symbol
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 858–874.
Published: 09 November 2023
...Tongtong Yan; Jing Wu; Hu Meng Purpose The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential variables (social presence, collective excitement and cultural identification...
