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Keywords: WOM
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Journal Articles
Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 136–153.
Published: 11 May 2015
...Hyo Jung Chang; Hyeon Jeong Cho; Thomas Turner; Megha Gupta; Kittichai Watchravesringkan Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail...
