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Keywords: Web content mining
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Journal Articles
Style and fit customization: a web content mining approach to evaluate online mass customization experiences
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 224–241.
Published: 24 July 2020
...Chunmin Lang; Sibei Xia; Chuanlan Liu Purpose This study intends to examine consumers' fashion customization experiences through a web content mining (WCM) approach. By applying the theory of customer value, this study explores the benefits and costs of two levels of mass customization (MC...
