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Keywords: e-payment
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 703–723.
Published: 16 January 2026
...Andrea Sestino; Marco Valerio Rossi; Francesca Faggioni Purpose This paper investigates how cryptocurrency-based e-payments, compared to traditional methods, influence consumers’ willingness to purchase online. Specifically, we explore whether paying with cryptocurrencies enhances perceived brand...
