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Purpose
This paper aims to be a reflection on the production of The History of Marketing Thought.
Design/methodology/approach
Historical review.
Findings
Marketing has been largely ahistorical. Hopefully with the production of this collection, it will become less so as students and scholars alike engage with the history of marketing thought.
Research limitations/implications
Some possible limitations of the collection are outlined.
Practical implications
The major work articulates the value of historical research for marketing and management practice.
Originality/value
This paper reflects a personal perspective on the production of a collection of scholarly articles.
© Emerald Group Publishing Limited
2009
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