Issues

Teaching and studying marketing history: a personal journey

Ronald Savitt
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Subject trends in The History of Marketing Thought: from simplicity towards complexity

Göran Svensson
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An overview of The History of Marketing Thought

Robert D. Tamilia
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Editing The History of Marketing Thought

Mark Tadajewski
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“Pseudo‐scientific hokus pokus”: motivational research's Australian application

Amanda McLeod
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Reflections on The History of Marketing Thought

Eric H. Shaw
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State promotion of consumerism in Safavid Iran: Shah Abbas I and royal silk textiles

Yuko Minowa; Terrence H. Witkowski
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J. Walter Thompson: building trust in troubled times

Karen E. Mishra
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The Americanization of Italian advertising during the 1950s and the 1960s: Mediations, conflicts, and appropriations

Simona De Iulio; Carlo Vinti
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Capitalism, early market research, and the creation of the American consumer

Douglas B. Ward
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Editorial

Editorial

Brian Jones; Stanley Shapiro
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The literature keeps growing

The literature keeps growing

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